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Gameplayarts

A Strategic Advisory That Helps Artists and Cultural Institutions Break Into Games
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My experience comes from twenty years in games as a consultant, marketer, and journalist.

From writing for the Wall Street Journal to advising MoMA’s permanent collection to launching one of the first game-based arts spaces in the world.

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Here's what organizations struggle with

Artists and cultural organizations are sitting on incredible potential for games that they struggle to unlock. For artists, it's about getting space to focus on the parts of your work that matter, not getting hung up on marketing and promotion. For institutions, it's capturing gaming can unlock in ways traditional programming can't.

The challenge isn't vision (you have plenty of that), it's navigating the creative decisions that turn ambitious ideas into sustainable work.

I help bridge that gap.

Let's Talk About Your Ideas

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Insights

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Artwork from THE DELUSION by Danielle Brathwaite-Shirley

The Room Is the Controller: Danielle Brathwaite-Shirley on Designing Games for Galleries →

Danielle Brathwaite-Shirley on what actually transfers when a game leaves the screen and enters a gallery: arcade cabinets, custom controllers, and designing for the visitor who says “I don't play games.”
Programming
Patrick Moran on Game On, Virtual Realms, and the Barbican's 25 Years of Game-Based Programming

Patrick Moran on Game On, Virtual Realms, and the Barbican's 25 Years of Game-Based Programming →

I speak with Patrick Moran, Head of Commercial Strategy & Partnerships at Barbican Immersive, about one of the longest-running and most influential examples of game-based programming in a cultural institution
Podcast
Inside the 15-Year Experiment That Quietly Built a Game-Based Arts Program at SFMOMA

Inside the 15-Year Experiment That Quietly Built a Game-Based Arts Program at SFMOMA →

Erica Gangsei spent 15 years building Play SFMOMA into one of the most coherent game-based arts programs inside any major US cultural institution.
Interpretive Content
Inoculating the Institution: Erica Gangsei on Play SFMOMA's 15-Year Experiment

Inoculating the Institution: Erica Gangsei on Play SFMOMA's 15-Year Experiment →

Erica Gangsei has run the interpretive media team at SFMOMA for nearly two decades, and for 15 of those years,
Interpretive Content
What Tribeca Built, And What Most Institutions Still Miss

What Tribeca Built, And What Most Institutions Still Miss →

A conversation with Casey Baltes, VP of Games at Tribeca Enterprises When I sat down with Casey Baltes, I asked
How the V&A Built a Games Program From the Inside Out

How the V&A Built a Games Program From the Inside Out →

I speak with V&A curator Kristian Volsing who helped build one of the world's most significant museum games programs—here's what he learned about institutions, access, and community.
Programming
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