Inside the 15-Year Experiment That Quietly Built a Game-Based Arts Program at SFMOMA
Erika Gangsei spent 15 years building Play SFMOMA into one of the most coherent game-based arts programs inside any major US cultural institution.
My experience comes from twenty years in games as a consultant, marketer, and journalist.
From writing for the Wall Street Journal to advising MoMA’s permanent collection to launching one of the first game-based arts spaces in the world.
Subscribe for free insight emails
Here's what organizations struggle with
Cultural organizations are sitting on incredible storytelling potential—collections, research, community connections—that gaming can unlock in ways traditional programming can't.
The challenge isn't vision (you have plenty of that), it's navigating the strategic decisions that turn ambitious ideas into sustainable programs.
I help bridge that gap.
Past Partners
Insights
Inoculating the Institution: Erika Gangsei on Play SFMOMA's 15-Year Experiment
Erica Gangsei has run the interpretive media team at SFMOMA for nearly two decades, and for 15 of those years,
What Tribeca Built, And What Most Institutions Still Miss
A conversation with Casey Baltes, VP of Games at Tribeca Enterprises
When I sat down with Casey Baltes, I asked
How the V&A Built a Games Program From the Inside Out
I speak with V&A curator Kristian Volsing who helped build one of the world's most significant museum games programs—here's what he learned about institutions, access, and community.
What Museums Get Wrong About Games — And How One Curator Got It Right
A conversation with V&A's Kristian Volsing
So your organization wants to do "something in gaming." Now what?
Typically, I get a phone call from a museum or a cultural organization that goes something like this: "We