Join Robin McNicholas of Marshmallow Laser Feast for an illuminating journey into the creation of "Sweet Dreams," a groundbreaking immersive experience that blends animation, cinema, and interactivity. In this talk, McNicholas will unveil the innovative processes behind translating virtual designs into physical spaces, the challenges of character development using game engine technology, and the art of designing audience experience,
From the initial conceptualization using Unreal Engine to the final implementation in Manchester's Aviva Studios, McNicholas will share insights into the collaborative efforts that brought this surreal exploration of food culture to life. Learn how MLF pushed the boundaries of real-time graphics, spatial audio, and animation to create a multi-sensory narrative that challenges perceptions of consumption and desire.
We'll discuss the unique challenges and creative solutions employed in developing characters like Chicky Ricky using a combination of VR puppeteering, motion capture, and AI-driven facial animation. McNicholas will also discuss the delicate balance of managing audience flow and engagement in immersive spaces, drawing parallels to game design principles.
This conversation with Gameplayarts executive director Jamin Warren offers a rare glimpse into the intersection of technology, art, and storytelling, providing valuable insights for creators looking to push the boundaries of immersive experiences.
Speakers
Robin co-founded Marshmallow Laser Feast (MLF), an experiential artist collective that believes in the power of stories to tickle the senses and shift perceptions. Their work leads people on a multisensory journey, merging imagination and information.
From coders to poets, chemists to ventriloquists, brands to institutions, MLF collaborates with specialists in all disciplines. To explore new forms of culture, interrogate our relationship with the world around us and leave a glittery slug trail as we journey through the cosmos. Alive in galleries, museums, public spaces, parks, nature reserves, and the metaverse, Robin's work is grounded in research. It is designed to carve out space to expose, explore, and expand our relationship with the living world. MLF has exhibited internationally at institutions including; ACMI, Barbican Centre, YCAM, DDB Seoul, Sundance Film Festival, Factory International, Quartier des Spectacles, Montreal, SXSW, Phi Centre and Lisbon Architectural Triennale.
This talk was held on Sept. 26th, 2024.
Photos: Copyright © Marshmallow Laser Feast and Factory International, 2024)
Join Robin McNicholas of Marshmallow Laser Feast for an illuminating journey into the creation of "Sweet Dreams," a groundbreaking immersive experience that blends animation, cinema, and interactivity. In this talk, McNicholas will unveil the innovative processes behind translating virtual designs into physical spaces, the challenges of character development using game engine technology, and the art of designing audience experience,
From the initial conceptualization using Unreal Engine to the final implementation in Manchester's Aviva Studios, McNicholas will share insights into the collaborative efforts that brought this surreal exploration of food culture to life. Learn how MLF pushed the boundaries of real-time graphics, spatial audio, and animation to create a multi-sensory narrative that challenges perceptions of consumption and desire.
We'll discuss the unique challenges and creative solutions employed in developing characters like Chicky Ricky using a combination of VR puppeteering, motion capture, and AI-driven facial animation. McNicholas will also discuss the delicate balance of managing audience flow and engagement in immersive spaces, drawing parallels to game design principles.
This conversation with Gameplayarts executive director Jamin Warren offers a rare glimpse into the intersection of technology, art, and storytelling, providing valuable insights for creators looking to push the boundaries of immersive experiences.
Speakers
Robin co-founded Marshmallow Laser Feast (MLF), an experiential artist collective that believes in the power of stories to tickle the senses and shift perceptions. Their work leads people on a multisensory journey, merging imagination and information.
From coders to poets, chemists to ventriloquists, brands to institutions, MLF collaborates with specialists in all disciplines. To explore new forms of culture, interrogate our relationship with the world around us and leave a glittery slug trail as we journey through the cosmos. Alive in galleries, museums, public spaces, parks, nature reserves, and the metaverse, Robin's work is grounded in research. It is designed to carve out space to expose, explore, and expand our relationship with the living world. MLF has exhibited internationally at institutions including; ACMI, Barbican Centre, YCAM, DDB Seoul, Sundance Film Festival, Factory International, Quartier des Spectacles, Montreal, SXSW, Phi Centre and Lisbon Architectural Triennale.
This talk was held on Sept. 26th, 2024.
Photos: Copyright © Marshmallow Laser Feast and Factory International, 2024)
Our Approach
Game-Making Practice
It's for everyone! We believe that game design and thinking is not limited to "the video game industry." It's a creative point of view that any discipline can use.
LEARN FROM Doing
Our workshops are focused on activities with a majority of time spent on making things.
this is only the start
You'll grow from here. We hope that this is a stepping stone for you to permanently work with the material of games.